Principal Shopping District (PSD)


The Principal Shopping District is responsible for overseeing marketing, promotion, and event planning efforts for the benefit of Downtown Holland.

For more information about the Principal Shopping District (PSD), email Kara de Alvare or call her at 616-796-0472.

Regular Meetings

  • 8 am
  • 1st Thursday
  • Holland Civic Center Place
    150 West 8th Street
     Holland, MI  49423

Agendas & Minutes

Agendas are available before the meetings.  Minutes are available following approval. Meeting agendas, packets, and minutes are available here


  • 11 members 
  • Length of term:  4-year term
  • No City residency requirement
  • There is no term limit
  • Members appointed by City Council

Current Members

Staff Support

Kara de Alvare, Marketing Coordinator, Downtown Holland